Unlock Your PR Potential with Expert-Led Courses
With decades of combined experience, the Publiassist team is dedicated to helping you master the art of public relations. Our comprehensive courses are designed to equip you with the essential skills and insights needed to build and execute successful PR strategies that elevate your business.
Core Courses explore fundamental concepts and deliverables crucial for strategic and consistent PR. Intensive, in-depth lessons allow you to fully grasp key principles, with the flexibility to revisit the material as your needs evolve. We recommend progressing through these courses in order to maximize your learning experience.
Special Topics Courses offer shorter, focused lessons on specific areas of PR, covering the latest topics, tools and trends. These concise courses deliver actionable insights you can apply immediately.
Core Course
Communications Starter Kit: Crafting a Strategic Communications Plan
Publiassist’s core course for building your communications strategy from the ground up.
Course now available.
Core Course
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The Communications Starter Kit course equips you with a strategy - your foundational building blocks to use for all communications moving forward.
This masterclass begins with defining business goals and objectives to drive all communications decisions and continues with an environmental scan and a SWOT analysis to discover your timely communications needs and opportunities.
Based on your business goals and objectives, you’ll identify your priority audiences; write mission, vision and positioning statements; craft company key messages, elevator speech and tagline; and define communications goals and objectives.
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Because we recommend all public relations work begins with communications strategy, this is the first course in our library of offerings.
Unless you have an existing strategic communications plan, we recommend you begin here and revisit this once a year or whenever you are in need of renewed strategy.
This course will be particularly helpful for those launching a new business, going through a rebrand or looking for a communications reboot or refresh.
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At the end of this course, you’ll have a strategic communications plan. This is a roadmap for all execution moving forward, including any PR efforts.
This plan will include business goals and objectives; company statements (mission, vision and positioning); company messaging (key messages, elevator speech and tagline); and communications goals and objectives.
Your plan also will include an evaluation section with plans to measure the success of your communications goals and objectives.
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All successful communication begins with a solid strategy.
Your finished strategic communications plan will provide direction for any marketing execution, including public relations.
The plan will give you confidence and increased ease, knowing you are consistently communicating the same messages to your identified priority audiences, contributing to a stronger brand with every step.
You’ll have direction to make decisions about where, when and how to communicate so you are making the best use of resources and time.
Each strategic plan will build on prior strategies, ensuring you are advancing your business goals and objectives efficiently, sticking to your mission and advancing your vision.
Public Relations Campaigns
Publiassist’s core course guiding you through the strategy and execution for a campaign focused on an event, product launch or new program.
Course will open for registration in 2025. Stay tuned.
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Core Course
Media Relations
Publiassist’s core course leading you through a media relations plan, taking you through every step and tool of communicating effectively with media to place stories about your business and/or campaign.
Course will open for registration in 2025. Stay tuned.
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Coming Soon
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Coming Soon
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Coming Soon
Special Topics Course
Public Relations and AI: An Introduction to Using ChatGPT
This special topics course introduces using the GenerativeAI tool, ChatGPT, for the execution of public relations tasks, including a news release, story ideas and a pitch email.
Course is now available
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Businesses are integrating Artificial Intelligence (AI) into many aspects of their operations. This includes using GenerativeAI for public relations tasks, such as content generation.
This special topics course introduces using one GenerativeAI tool, ChatGPT, for PR.
In the course, we’ll explore using ChatGPT to write a news release, generate story ideas and write a pitch email.
The course will address best practices for writing prompts, along with the benefits and challenges of using an AI tool like ChatGPT for PR.
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Anyone seeking an introduction to ChatGPT and how to use the tool for PR execution.
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Familiarity with ChatGPT as a PR tool
Understanding the potential challenges and issues with using ChatGPT for PR execution
A list of additional resources for using AI for PR execution
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The use of AI in business is here to stay.
AI tools such as ChatGPT have the potential to add efficiency to your work day.
Like all tools, ChatGPT has limitations you should know when using it for your business.
If you’ve been intimidated to try out ChatGPT for your business, or are concerned about the challenges it might present, this beginner course is for you.
