Power Your Communications: Build Fundamentals for Communications Success
Core Course
Communications Starter Kit: Crafting a Strategic Communications Plan
$2249
+ taxes
Start Strong with a Strategic Foundation
Whether you're launching a business, rebranding, or simply need a communications plan for your business, this is the place to start. At the end of this self-paced course, you'll have everything you need to execute successful communications for your business. This includes mission and vision statements, business and communications goals and objectives, clearly defined audiences, company messaging (a positioning statement, tagline, elevator speech and key messages), and a plan for evaluating your communications objectives to track progress.
What You'll Gain:
Clear strategy
Your strategy will serve as a roadmap and an ongoing guide to amplify your story
Consistent communications
The components of your strategy will be used consistently across all of your platforms, resulting in clear understanding and increased recognition among your customers or clients
Confident execution
With a thoughtful plan, you'll feel excited to tell your story and confident that you're telling the best version to the right people
Alignment between business and communications efforts
Your business and communications goals will be aligned and you'll be less likely to waste valuable resources on ineffective communications efforts
Long-term growth
Check your progress against your plan and update it as needed to ensure business growth
Industry knowledge
An understanding of the competitive and ever-changing landscape unique to your business
Core Course
Communications Starter Kit:
Crafting a Strategic Communications Plan
This self-paced course will lead you through 6 chapters to build your communications plan. At the end of this course, you'll have everything you need to execute successful communications for your business.
Business Fundamentals for Communications Strategy
Build a mission statement, vision statement, and set your business goals and objectives to get you started.
Defining Communications Needs
Perform an environmental scan and SWOT analysis to outline your communications needs.
Audiences
Identify your priority audiences, their needs and media use.
Company Messaging
Craft your company messaging, including a positioning statement, key messages, elevator speech and tagline.
Communications Goals & Objectives
Build communications goals and objectives and determine how you’ll evaluate success.
Strategic Communications Plan
Compile your hard work into a comprehensive strategic communications plan to direct future communications efforts.
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PLUS! Included in the cost of the course, you can opt into the CSK Community, an online space to gather and compare notes with the other students enrolled in the course.
Build your plan and launch your communications for $2249.
ONE-TIME PAYMENT
$2249
plus taxes
4 MONTHLY PAYMENTS
$562.25
plus taxes